Logo Breakdown: Star Wars Logo

History
A very iconic logo known by many generations of pop culture. The Star Wars logo is steeped in many predecessors. It was only until the finalized version  was created by artist Suzy Rice that Star Wars became etched into halls of pop culture. After being given direction from George Lucas to create a logo that leans more to the  “Facist” side,  Suzy Rice created the logo below. If you would like to know more check out the further references section in this post via .

Original_Star-Wars-Suzy-Rice

“Even at the time, the logo looks like it was built for optimization for social media default pics and Instagram feeds.”

Logo Breakdown
Despite not having the internet or mobile phone technology, I would the say the logo with its bold weight was ahead of its time in terms of minimalism and simplicity.  Even at the time, the logo looks like it was built for optimization for social media default pics and Instagram feeds. The logo’s silhouette is very iconic with its distinct ligatures on the “ST” and “RS”  the logo’s form is balanced and instantly identifiable. In addition, the one color execution for a logo of this kind of simplicity is as complementary as peanut butter and jelly.  Genius decision on Suzy Rices right. FYI the biggest iconic brands we know only use one color. For example Apple, Facebook, Nike, all use a one color. Further more  the logo was created to be very versatile and can be placed in a stacked configuration as well as a horizontal version.

 

Conclusion
This logo is one of a kind and is a perfect example of what a word mark can do. No need for an icon or symbol. The stars logo has it all covered.  It was designed to perform with  its simple utilitarian design and at the same time provide a timeless elegance that is  associated with the Star Wars brand. Although the logo has been tweaked for the prequels and beyond, just look at the latest logo for the Force Awakens movie, it does not stray far way from its predecessor.

star-wars-force-awakens-font-100

Further Reading

 http://alphabettenthletter.blogspot.com.au/2013/05/anatomy-of-logo-star-wars.html