Objective:I was asked to come up with a new concept for our magazine ads that would communicate the strengths of our company, Areas USA. As a food ad beverage concessionaire, Areas USA has always been a leader in innovative strategies that add a little more to the food and travel landscape.
Solution:From my research I was able to identify the three brand strengths: Curating top talent (chefs/technology) for our concepts, Working with the best Brands, and providing strategies that are either beneficial to the traveler or the community at large.
“+ Adding Value to Your Trip” campaign became the name. As a leader in food and Beverage, Areas USA has always added value to its guests, partners, and employees. Whether its through great restaurant/store concept design, curated cuisine, or great customer service,.