One of my current clients. I had the opportunity to develop a concept for the future brand of Boxlife Magazine. The magazine is geared toward the Crossfit lifestyle.
Objective: To design a new printed format for a Crossfit magazine that would save space an maximize portability.
Solution: I wanted to show the in and out of the box lifestyle cross fitters go through with the design of the “X”. The paper choice was a newsprint which is a very durable material for the raw exercise environment of cross fitters. All in all we came up with an innovative design that maximizes portability, cost and content..