- Design color coded grab-n-go labels that communicate added value and nutritional information while appealing to airport traveling millennials (Roughly 1980’s – 2000’s).
- Develop label icon system for gluten-free, protein packed and vegan food attributes.
By 2020, 320 million international trips are expected to be made by youth travellers each year. That’s a 47% increase from 217 million in 2013. – Forbes
According to Technomic, Millenials 67 percent more likely to purchase grab & go food than the general populous when travel
Due to the exposure of smartphone application Millennials and the rest of the population associate trust with these aesthetics:
–Bold Color & Graphics
Early Label Concepts:
Early Icon Concepts:
Supplementary Nutritional Signage Guide: