I had the pleasure of designing this logo and branding for DJ M-Squared
Objective: To design a recognizable mark that would be adaptable to all mediums and would stand out amongst other DJ’s.
Solution: A symbol that is inspired by the periodic table of elements and the symbol for chemical equilibrium.
We came to this solution as it best fit DJ-M-Squared’s approach to music which was akin to that of a chemist. Mixing and matching different elements of music to bring about a reaction to listeners. The logos minimalistic icon is perfect for all screens and is fashionably iconic. (being that DJ M-Squared regularly performs for brands like Tommy Hilfiger and Diageo.) In conclusion, both the client and I were happy with the execution.