During my time at the studio Amaniac Design, I designed a logo for a luxury hotel located in the Jersey shore.
Luxury hotel Ocean Place needed to update their dated brand to a modern look in order to compete and gain more business from traveler’s visiting the Jersey shore area.
Old Logo: Dated serif based logo with no regard to optimization for web.
New Logo: Utilizing a bold Neutraface, the brand is modernized and fashionable while being optimized for web. Colors and swirl pattern resembles whirlp00ls and the whirling motion of waves. Overall the design can be used throughout collateral and environmental applications.
The new logo being hoisted onto the hotel