Objective: To develop a way for young male professionals to be able to have access to tips and boutiques on suit styling and tailoring
Solution: This is a project made from scratch for my portfolio. The Suit Hunting Guide is a mailer that has everything a young man needs to find the perfect suit. This package comes with a Handbook loaded with tips and a map to all the local department stores & Boutiques in the area. In addition, it also comes with a Tie and a gift card. The design was informed by the use icons on mobile devices. Each icon corresponds to a tip related to that article of clothing. The wood packaging is supposed to harken back to the crates that were shipped when people would go on african safari hunting. The logo is an abstract version of a cuff link with the “S” making the cuff link. Also I took inspiration from the pop culture gesture of pointing at someone to say that they look cool.