Med City Cypher Branding

Objective:
I was given the opportunity to do some pro bono work for Blackspace, an educational youth S.T.E.A.M. program for underserved black youth in Durham, NC. I was asked to rebrand the Durham Cypher and make it the Med City Cypher. Since Durham is home to pharmaceutical innovation, it is often known as the city of medicine.

Approach:
We implemented several elements from different cyberpunk lore along with Blackspace’s Afrofuturist aesthetics.

 

Scalable logo

 

Animated 3D draft + Final logo Bug done in Cinema 4d  

 

 

Swag + Branding Exploration

 

 

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