Democracy NC: 5 Steps to Vote PSA
Objective: We were tasked with producing a non-verbal visual PSA to teach citizens how to register to vote and how to vote early. I supervised production with storyboarding, visual design, and music choices. I designed all the visuals in a way that there easy to read and accessible to all users. The client was happy […]
Areas Connect UI Prototyping
Objective: Create several hi-fi UI prototypes that complement Areas Connect, the sports-themed associate reward program. The client asked that the design be sleek and implement easy-to-understand designs that fit on a tablet. To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this project breakdown. All information in this case study […]
Med City Cypher Branding
Objective: I was given the opportunity to do some pro bono work for Blackspace, an educational youth S.T.E.A.M. program for underserved black youth in Durham, NC. I was asked to rebrand the Durham Cypher and make it the Med City Cypher. Since Durham is home to pharmaceutical innovation, it is often known as the city […]
Forging The Musical Future Website
Objective: The F.T.M.F., Forging the musical future is a music talent agency that finds and molds talent in the music industry. The client requested a website that could index their big roster of Grammy award-winning music artists. I took the forging concept of the name and applied the concept through the UI of the site. […]
Thrive Conference Title Design & Broadcast Graphics
Objective: Create a broadcast graphic package for the Thrive Conference. Since the conference fell on a leap year, the client wanted the art direction to have a glitch effect. Cinema 4d 3D graphics were used to create the fractal noise and displacement effects seen in the final graphics. Thrive Conference Glitch Displacement effect […]
Big Rig Dispatchers Logo Design
Objective: Create a logo that speaks to the owners and the truck drivers of the logistics industry. The design that I created distilled the opening and closing action of a rig door of an 18 wheeler truck. Big Rig Dispatchers gave us free rein. They said they would like the design to be “rugged yet […]
A.M.A. Short Film UI Exploration
Objective: Create a self-driven car UI for a fictional ride-sharing company for a short film A.M.A. The direction was to create an AI that was six or seven years down the line but also is grounded in existing technology. I thought that having a very detailed UI would be too much of a liability for […]
SDF Rebrand & Website
Objective: The Southern Documentary Fund needed to refresh its brand design and website. They wanted to get away from the stereotypical imagery of a pickup truck with a camera on it while advocating for more bold storytelling from southern filmmakers. “For the SDF logo, I tried to think of the most unifying element of the […]
Samanage Tradeshow Booth Screen Graphics
Objective: Samanage provides premium IT software that’s easier to use than any other IT service management solution you’ve seen. The client needed motion design screensavers for their trade show booth. The objective was to create a screensaver graphic for their tradeshow booth when the tech demos were not in use. I took their static confetti-like […]
DJ M-Squared Social Media Brand Identity
The client requested branding with an optimized logo designed for the internet. Utilizing social Media, Dj M-squared has been able to use his visual identity in a highly sustainable manner. Creating graphics and videos for his promotion has yielded a fellowship of 18,000 followers on Twitter, 11,350 Likes on Facebook, and 14,000 followers on Instagram. […]
